Our Approach

Our Approach

Nature’s Fresh has been a favourite in Kiwi shopping baskets for generations, and we have an ambition to be a leader in the area of sustainability.  We know we have a lot of work to do, but we have started and are excited to share these with you. 

Nature’s Fresh brings recyclable cardboard bread tags to Kiwi shelves

Recyclable cardboard bread tags will start being used on Nature’s Fresh bread loaves from Saturday 14th August.  

Nature’s Fresh is beginning to transition away from plastic tags – phasing in new recyclable cardboard bread tags one day a week from 14 August, on all Nature’s Fresh loaves from our Auckland Bakery.  The progressive rollout will then move through our network of bakeries across New Zealand, all initially one day a week, with the intention of moving to exclusive use of recyclable cardboard bread tags at every bakery and every day, within the next few months.

As one of the country’s most popular bread brands, Nature’s Fresh has the opportunity to remove up to 15 million plastic bread tags from landfill each year. The cardboard bread tags on Nature’s Fresh loaves will be recyclable*, and made from 100% recycled content, without any compromise on functionality – in fact, they are considerably less prone to the dreaded ‘snapping’ that can occur with plastic bread tags.  

*Due to the size of the cardboard bread tag, they will need to be placed inside an envelope or any bigger paper/cardboard material, so that they can go through standard recycling facilities and be recycled.

Soft plastics recycling

We’re proud supporters of the Soft Plastics Recycling Scheme, which aims to come up with ways to turn soft plastics into useful products, such as fence posts. 

One of the challenges facing the initiative was returning the bundles of soft plastics from the South Island to the processing facility in Auckland.  Our Nature’s Fresh team worked with the organisers on this logistical challenge, and came up with a solution!  Since January 2021, we transport the bundles using spare capacity on our line haul trucks from Christchurch to Auckland. 

So there are now seven locations in Christchurch that are taking part in the scheme, and we’re looking into how we can help with logistics in other areas so other cities can join in. 

We want more people to use the scheme and have placed an ambitious target of achieving a 1500% increase in Nature’s Fresh bread bags being recycled annually.

Renewable electricity

We are aiming to move all Nature’s Fresh bakeries to 100% renewable electricity, and have several sites participating in EECA’s Energy Transition Accelerator Program to develop road maps to zero emissions at each site.

We’ve worked with our electricity supplier, Meridian, to ensure that our electricity consumption is certified by the New Zealand Energy Certificate System (NZECS).  It verifies that there is renewable electricity generation equivalent to our total consumption. Essentially, the electricity we use to make Nature’s Fresh is matched annually with energy generated using renewable sources (from Meridian’s hydro stations and wind farms).